Global cricket awards & forum • london, 2025
The Next Billion Fans: Expanding cricket in Europe and untapped new markets
As cricket expands beyond its traditional strongholds, the race is on to capture the next billion fans across new geographies, platforms, and demographics.
This panel will explore how leagues, broadcasters and brands are localising content, leveraging digital tools and reimagining formats to connect with diverse audiences, from Gen Z to diaspora communities to emerging markets.